PRIVACY POLICY

 Hardpoint (hardpoint.co) 

LAST MODIFIED: April 22, 2026 

If you do not accept and agree with this Privacy Policy, you must stop using the Site immediately. Your continued use of the Site constitutes your acceptance of this Privacy Policy and your assumption of all risks associated with data transmission. 

1. COLLECTION OF DATA 

Voluntary Data: We collect personal data when you voluntarily provide it to us (e.g., submitting an inquiry, signing up for thought leadership content, or contacting us). This may include your name, phone number, address, and email address. You may choose not to provide this data, though it may limit your access to certain Site features. 

Automatic Data Collection: When you access the Site, our technology automatically records data that does not identify you as an individual, including: 

• IP address and browser type. 
• Device make, model, and unique identifiers. 
• Referring web pages and search terms used to find the Site. 

Tracking Technologies: We use cookies, clear GIFs, and pixel tags to track activity. These tools help us understand Site usage but do not inherently reveal your identity. 

2. THIRD-PARTY DATA COLLECTION 

Some content on the Site is served by third-party providers (e.g., video players, social media widgets). These companies may use cookies to collect data about you across the internet. Data collection by these third parties is subject to their own respective privacy policies; TB Advisory LLC assumes no liability for third-party data practices. 

Do Not Track (DNT): We do not currently respond to “Do Not Track” browser signals or similar mechanisms. 

3. USE OF COLLECTED DATA 

We use your data to administer the Site and provide a customized experience. This includes: 

• Fulfilling requests (responding to inquiries). 
• Optimizing Site performance and troubleshooting. 
• Marketing: Providing information regarding services from TB Advisory LLC, its subsidiaries, or affiliated companies via email, text, or social media advertising (e.g., Facebook Lookalike Audiences). 

4. LEGAL BASIS FOR PROCESSING 

To the extent you provide personal data, we process it under the following lawful bases: 

• Consent: By clicking opt-in, subscribe, or download, you consent to our processing of your data. 
• Legal Obligation: Processing necessary for compliance with applicable laws. 

5. HOW WE SHARE DATA 

• Affiliates: We may share data with our subsidiaries or affiliated companies. 
• Service Providers: We provide data to vendors who perform services on our behalf (e.g., email hosting). 
• Law Enforcement: We may disclose data if required by court order, legal process, or to protect the safety and rights of TB Advisory LLC and its users. 
• Business Transfer: In the event of a merger, acquisition, or sale of assets involving TB Advisory LLC, your data will typically be among the transferred assets. 

6. INTERNATIONAL & REGIONAL RIGHTS 

GDPR (European Economic Area): If accessing from the EEA, you have rights to access, correct, erase, or object to the processing of your data. Requests will be addressed within one month. 

California Privacy Rights: California residents may request information regarding the disclosure of personal data to third parties for direct marketing purposes. 

Contact for Rights: contact@hardpoint.co 

7. PROTECTION AND RETENTION OF DATA 

Security Risk: We use technical measures to safeguard your data. However, no internet transmission is 100% secure. > LIMITATION OF LIABILITY: By accessing the Site, you acknowledge that any transmission of data is at your own risk. You agree to assume all risk and hold TB Advisory LLC harmless in connection with data sent to or collected by us. 

Retention: We retain data only as long as necessary for the purposes outlined here, or until you request deletion, unless legal obligations require a longer retention period. 

8. CHILDREN’S PRIVACY 

We do not knowingly collect information from children under the age of 13. If you are under 13, you are prohibited from using the Site. If a parent becomes aware of unauthorized data provision, please contact us immediately. 

9. COOKIE PREFERENCES 

We use cookies on hardpoint.co to analyze traffic and personalize content. 

• Upon your first visit, a banner allows you to Accept All, Reject Non-Essential, or Customize your settings. 
• Essential cookies necessary for Site operation cannot be disabled. 
• You may update these preferences at any time via the "Cookie Settings" link in the footer. 

10. MISCELLANEOUS 

TB Advisory LLC may update this policy at any time. Modifications are effective upon posting. If a material change is made, we will notify you via email (if provided). 

Data Controller: TB Advisory LLC Email: contact@hardpoint.co